Idustrial Factory Woman. Ukrainian designer Irina Dzhus behind her eponymous conceptual wear brand DZHUS reveals new Fall season collection entitled TOTALITARIUM. New collection derives from the technocratic cult propagandized by the totalitarian regimes of the 20th century’s first half. The Utopian ideology glorifies an image of the working class heroine.
Don't know why, but this dress reminds me of a shark. It's like a predator's costume, who's ready to attack.
Speaking of clothes, then we see sophisticated garments in austere silhouettes, technical textures and greyscale palette. Personally, I like the geometrical pleats, what interpret architectural elements of Constructivism and Totalitaristic Classicism. The apparel is made of authentic working uniform cottons as well as fabrics typical of the era’s functional fashion, including woolen knit and felt. You are gonna notice the special finishing, like raw hems, exposed seam allowances. Every look expressed strong individuality of its wearer.
Granite colored dress with front zipper that features four horizontal symmetrical pleats folded over at the top and vertical pleats all over the body.
I love the way Irina Dzhus uses classic minimal shapes and unyielding silhouettes reinterpreting them into wearable attire. Just look at these perfectly geometric triangle hoods, looks a bit creepy, but voguish at the same time. I am thrilled by the sharp, precision of the repeating forty-five degree lines.
This might be one of my favorites from DZHUS Winter 2015-2016 collection. I am so in love with this straight fit coat featuring eye-catching zips.
The beanies look like real work helmets, but they are real cozy and ideal for long walks around town. Love them.
DZHUS is a vegetarian-friendly brand. All the products are made of organic materials. Dzhus customer is a perfectionist woman who longs for an uncompromisingly complementary form for her own spiritual substance. She has no exact age or occupation, but it's her own world which makes her be individual and strong. If you are willing to wear clothing what carries a distinctive ideological message, then you are more than welcomed to take a mystery tour through these creations.
Photo: Olga Nepravda
Style, makeup & hair: Irina Dzhus
Model: Viera Stankeieva