Today we are going to make a review of Swedish based jeans brand The Local Firm spring-summer 2014 runway show which was presented during Stockholm Fashion Week. The collection is inspired by industrial minimalism, where are used fundamental materials, colors and shapes. Already with unaided eye we can see the real ready to wear silhouettes, essential wardrobe ideas and ideal colors that will underline your sophistication. I think you have already noticed the unique touch which features almost every piece and detail. The name of this collection is "White Concrete" and it's a celebration of big city life, metropolitan summer nights, that's why you are about to see here formal wear looks that are mixed with jeans and draped jerseys and athletic style clothes that are perfect for street wear. All the presented styles combine innovative designs and high fashion elements.
This wide brim brown hat looks awesome with female models long sleek hair, I really love it. Plus we see a sportstyle anorak which is styled with white turtleneck and wide graphic print black trousers.
That's a statement ready to wear office look: a black sleeveless top with a cape attached to the sleeves of gray sweatdress looks perfect for everyday wear.
A long black lightweight sleeveless shirtdress is worn over a gray tee-dress and styled with a tote-bag. This style can be updated with lace gloves for a party after work.
The gray blouse-like sweatshirt cinched at the waist featuring ruffles looks awesome over a graphic print short ensemble.
This black outfit has a relaxed fit. Love the way it's styled with white sweater tied around the neck. These circular aviator sunglasses will match countless looks.
Male model appears in collarless black bomber jacket worn over a white crewneck and printed urban pants.
Love these washed effect sweatpants.
That's what I call grungy modern look: blazer teamed with fitted trousers with open zips at the knees, washed effect lightweight crewneck worn over a black shirt with black tie.
A V-neck silky teedress
That's a creative zipper jacket.
A white crewneck with label's logo and black sleeves is worn over black silk sweatpants.
A nylon sport jacket is styled with cream pants with zips at the knees.
A relaxed fit urban look.
For those who want to mix sports with tailored formal wear, here is a nice hint for you.
Photographer: Kristian Löveborg