The London based brand Ostwald Helgason reveals its Spring-Summer 2014 collection's lookbook. Label's designers Susanne Ostwald and Ingvar Helgason. I think you all know this label for its sporty silhouettes and preppy looks. Here you will find bold prints, burst of florals on natty little shorts and blazers, long dresses, girlish dresses, simple tees. I personally love how these designers take inspiration from fine art, technology, offering us a mix of hi-tech and natural. All in all, Ostwald Helgason offers contemporary, clean, structured line designs that are made through experimental processes.