I want to share with you this Spring-Summer 2014 collection's campaign from Swedish brand New Monki . The label enlists model Chloe Norgaard to star in their street style images. Chloe appears in a colorful grunge hair color (violet-pink shades) sporting vibrant prints and tomboy style garments. I personally can feel the energy of each look, as we see fun, smiles and creativity. I think there is no spring without smiles on people's faces. Why so serious, people? I think it's enough of too sophisticated fashion, let the summer and love in your heart.
Here Chloe appears in floral everyday separates embellished with florals. I love these yellow circle sunglasses.
That's a wow effect outfit: a white boyish top teamed with flared black mini skirt and wedge heel shoes.
Kind of floral (i guess) pattern shirt styled with track shorts.
A lightweight navy trench coat is worn over a floral outfit.
A casual daily seprates.
Modern grunge is back in town but this time it's full of colors and smilies.
Photographer: Erik Wåhlström
Styling: Elina Grothen