If you are looking for modern, unique and sophisticated clothes then you probably should take a close up look at the latest Autumn season collection from kyrja brand. The Icelandic brand was founded in 2012. Since then kyrja earned its recognition for high quality design and minimal sophistication. Brand's designer and creative director Sif Baldursdóttir uses exclusive and mainly natural fabrics such as silk, mohair and bamboo, where every piece is made with love and care. I had a chance to speak with Baldursdóttir and ask couple of questions. Scroll down to see my interview:
Well, you can tell me about yourself.
My name is Sif Baldursdóttir and I was born in Reykjavík, Iceland, 28 years ago. I grew up in Stockholm, Sweden and moved back to Iceland when I was 12 years old. At 19 I moved to Italy and eventually ended up studying fashion design at Istituto Marangoni in Milan. After graduating in 2010 I moved to London and stayed there for a little over a year and then finally came back home in late 2011. I founded Kyrja late 2012 but only started working full time on it in March 2013, when I finally got a studio of my own.
What inspired you to start designing clothes?
I only got in to fashion around the age of 13, before that I hadn’t given it that much thought, although my paternal grandmother was absolutely obsessed with clothes and used to talk for hours about the all beautiful garments she would have custom made for her back in the fifties and sixties, and my maternal grandmother (who I unfortunately never got the chance to know properly before she passed) was a seamstress, so I guess maybe it was in my DNA.
After my mother taught me to sew there was no turning back, I became addicted to the sensation of being able to create an actual garment from something that had recently just been a piece of cloth, I became obsessed with high waisted fifties-style skirts and at some point I probably made 2-3 skirts a week.
Why brand's name is Kyrja?
Kyrja is the latter part of the word “Valkyrja” meaning Valkyrie in Icelandic. It also means “the chooser” in old Icelandic, which I found very intriguing.
What is special about fall collection? What materials were used?
Only natural fabrics, mostly mohair, bamboo, silk crepe de chine and georgette and silk velvet.
The AW collection consists mainly of comfortable and loose silhouettes with subtle anatomical references. Comfort is always very important to me, that people are able to move freely and just go about their every day life while wearing the garment in question.
How your client looks like, describe your wearer?
I don’t believe in separating daywear or eveningwear, I feel like people should just wear what they feel like, when they feel like it. What I admire most in regards to personal style is when people mix both casual and formal clothes and make it look natural. For me the most important thing to remember is that clothes are meant to be worn. Don’t let them hang in your closet forever while you wait for the perfect moment to wear them! The time is now.
What motivates your creating something new?
I’ve never needed motivation for creativity, it’s just such a big part of who I am and how I express myself. When I was little I’d write poems and stories, but I find now that fashion design suits me better. I’m a total daydreamer but also highly practical, and designing and constructing clothes lets me put both those sides of my personality to use.
Kyrja Fall Pictures:
Photographer: Katrín Braga