The campaign for Autumn season was created in spring, even before the premiere collection on MBPFW. Designer wanted to achieve a gloomy winter blues with elements of punk and underground lifestyle. That's why the whole team spent the whole day in the underground garage of office buildings in Prague's Karlin.
Winter collection is conceived as of ready to wear because the intention was to capture images and video. I love the way Petr Jandera managed to capture the movement of Lukas Machacek's garments. Every single piece is ideal for wearing in the streets of big cities.
Photographer: Petr Jandera (assistant Andrew Telecky)
Makeup: Elizabeth Matejkova (assistant EVIK Tobiaskova)
Hair: TONI & GUY Michael's (Catherine Muratov, Thaddeus Kadlec)
Models: Natalie (Elite), Sabina (Elite), Sabina Sa (Elite), Lenka (Elite), Karolina (AGENTS), Tom (Elite), Eduard (Elite), Jan S., Luke, Marek (Pure)