Born to be Wild! Hyunjoo Chung, the founder of Hein Juel reveals new winter lookbook of women's wear which is inspired by fashion, art, and design. As Hyunjoo Chung says, she can not imagine womenswear without connecting to art, and at the same time to design. I think you already feel that passion and her artistic vision in every piece of her art. Here you will find strong taste of style which is both sophisticated and elegant, yet bold. What I like the most about her creations is that she's never afraid of mixing different fabrics and experimenting with textures.