H&M reveals its 'Efforltess Elegance' collection's lookbook which features blonde model Frida Gustavsson. For this chic season Swedish retailer offers another style book update with gorgeous looks and amazing ladylike outfits. I personally matched every piece in this stand out collection, including embroidered dresses, pencil skirts, silk blouses and accessories. Everything looks perfect and elegant.
I would say it's a classic mixed with modern. I simply felt in love with those monochrome bags and rings, that are so must have in this collection. These clothes can esily be worn in the offices and then sported at the cocktail parties. One outfit makes me crazy - the one pantsuit with silk bow tie.