Swedish Style. Swedish sisters Sofie, Pernilla and Jennifer Elvestedt are designers behind the fantastic fashion label Minimarket. Their style is between proper and sensual, feminine and masculine, using radiant and dark colors. Now its well known fashion brand world-wide (Minimarket clothing is sold in 30 selected stores in Sweden , Europe, US, Australia and Asia). During Copenhagen Fashion Week sisters presented their new Spring-Summer collection. I would say this collection was inspired by Egyptians, Cleopatra and colorful flowers.