Designer Ye Seul Jung of Seoul-based street-wear brand O!Oi reveals new Spring-Summer 2015 lookbook of women's functional and playful wardrobe. This year's collection's name is ‘Your Morning’ consisting of everyday essentials. Each one of these outfits will surely fit your everyday walks to school, work, street walk or shopping. You are going to see flared bombers, denim pieces, sporty shorts, slogan t-shirts, cute frocks as well as awesome accessories, including cloudy clutches, tote bags, fried egg clutches. All in all, if you want yourself something fun, ready to wear and functional, then I highly recommend to look through these awesome offerings:
Sailor tie dress looks casual but fun.
M flare quilted jacket in pink is worn with ribbon spangle one-piece.
Denim stitch mini dress looks awesome with cloud box mini bag.
M flare jacket in grey color is worn atop your morning jumper and styled with ribbon patch shorts.
Graffiti damaged T-shirt is tucked in side belt wrap skirt in pink color.
Cut-out patch jumper is paired with shirt collar denim skirt.
Unbalance collar dress in navy color is styled with mini clock bag.
Coloration pleated silk dress is accompanied with macaron mini bag.
Basketball uniform dress in navy color looks pretty awesome styled with fried egg box clutch.
Unbalance collar dress in white and pale blue.
Creative Director/Designer: Ye Seul Jung
Design Team: Chan Lee Park, Won Joo Shin
Photographer: Gu No Lee
Hair & Makeup: Min Jin Yu
Model: Seung Hee Kim