The Fashionable Exploration of Ocean In Sportmax Resort

For Resort collection, Sportmax explores the ocean and life at the seaside. The nautical inspiration is completed with eye-catching details, like rope, grommets and clean lines. The crispy color palette includes blue, red, white, classic black, ecru and navy. I am so in love with collection's fashion model Veronika Heilbrunner, who professionally illustrates the whimsical spirit of Sportmax.

The Fashionable Exploration of Ocean In Sportmax Resort 2018

We see a pretty black belted coat updated with patch pockets. Complete the look by adding pleated navy blue colored ankle-length trousers and block heel loafers.

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Sophisticated Staples With Elongated Silhouettes In Sportmax Pre-Fall

Let's welcome Sportmax Fall-Winter pre-season's collection that consists of elongated, polished silhouette garments with mostly tight shoulders, cinched waists and slight volume bottoms. The color palette comes in rich autumnal colors, including rust, berry, grey, black, orange, burgundy and brown. I personally like the standout tailoring that makes these outfits look both classic and modern. We see asymmetrical peplums, wraps, wide-leg bottoms and dropped waists. Anyway, the pre-fall comes with the same basic tailored garments that everyone has been doing for already a long period of time.

Sophisticated Staples With Elongated Silhouettes In Sportmax Pre-Fall 2018

Model poses in a mink, quilted brown cover-up staple with white bottom line looks ideal for evening night-outs.

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Sportmax Resort Luxury Essentials Collection

Sportmax’s resort collection was inspired by “an expression of feminine movement,” a story where boy meets girl. The new pre-spring season is all about pared-down silhouettes, languid and plisse details. Italian brand offers luxury essentials, which feature bold patterns, playful touches and dynamic movement. The color palette is focused on pink, red, blue, white, pale blue, inky black and some bold hues and prints. Anyway, let's take a closer view at these eye-catching designs:

A belted short snake-print jacket is styled with A-line long skirt:

Sportmax Resort Luxury Essentials Collection 2018
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Sportmax Fall-Winter Wild and Extravagant

Please welcome wild and extravagant women's clothing collection by Sportmax. You are about to see streamlined shapes, military references and abstract artists Jackson Pollock and Mark Rothko art influence. Models walked down the runway wearing cheetah printed coats with black leather sleeves, tubular coats, narrow capes, multicolored mohair coats, intarsia sweater dresses ( my favorite one is vivid red mohair on a gray sweater dress), wool blazers, plunging V-neckline dresses, fuzzy mohair tunics and gray flannel blazers. The next winter is about wild and bright predator looks, as we see leopard prints, snake skin and glossy, fuzzy patterns. That's a smart, modern Italian tailored sleek and energetic collection made of deluxe materials.

Sportmax Fall-Winter Wild and Extravagant 2018
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Sportmax Pre-Fall Layered and Luxe

Sportmax delivers layered pre-Fall collection which is inspired by the works of Japanese photographer Maiko Haruki exploring color palette of dark blue, white, black and gray. You are about to see luxe outerwear, like asymmetrically cut coats, as well as crispy white coats, rounded coats, Prince of Wales check pantsuits, loose, printed silk dresses, intarsia knit pullovers, silk slim pencil skirts, sweatshirts and color block separates. I love the way belts underline hourglass shape of the model. If you will take a closer look, then you might notice the masculine approach and sharp tailoring of these business appropriate garments.

Sportmax Pre-Fall Layered and Luxe 2018
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Sportmax Spring-Summer Feminine And Relaxed

Let's take a look at Sportmax Spring-Summer collection's runway show which was presented during Milan Fashion Week. Next season's Sportmax woman is feminine and appears in relaxed silhouettes with lightweight materials, which are sheer and flowy. Indeed, spring time is going to be softer and feminine. Models sported silk slipdresses with oversized dots, great double-face suede coats, below the knee full skirts, narrow sheaths, oversize beige sweaters, pajama sets, blush slipdresses, cat-eye sunglasses in shiny/opaque acetate, suede bags and sandals with fur pom-poms. The color palette comes mostly with neutrals, black, white, yellow, dusky pink. All in all, everything looks ease and soft.

Sportmax Spring-Summer Feminine And Relaxed 2018
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Sportmax Autumn-Winter Relaxed And Sophisticated Campaign

Sportmax revealed its Fall-Winter collection's campaign, where fashion model Sigrid Agren is enlisted as the face of autumn season. All the shots were done in studio, where Sigrid appears in kind of relaxed-sophisticated mood, sporting label's finest looks, including relaxed coats, oversized knitted sweaters, fur coats, patent slouchy pants, sleeveless overalls and silk dresses. I love label's accessories line, including leather gloves and leather bags.

Sportmax Autumn-Winter Relaxed And Sophisticated Campaign 2018
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Sportmax Fall-Winter Modern And Graphic Inspired RTW

Sportmax presented a strong Autumn-Winter collection of women's ready to wear looks during Milan Fashion Week which was full of modern and graphic inspired looks. Models walked down the catwalk in carrot-shaped trousers, chunky knits, featuring angora sweaters in black and white checks, brown beaver cocoon coats, marled tweed coats, fresh and youthful skirtsuits, fur tuxedo coats, A-line cut skirts, tulle shifts. My personal favorites are belted long-sleeve dresses, quilted leather sweatshirts teamed with pencil skirts. Collection is full of evening designs, including grey and black dresses.

Sportmax Fall-Winter Modern And Graphic Inspired RTW 2018
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Sportmax Autumn-Winter Luxe And Sophisticated Campaign

Today, I'd like to share with you Sportmax Fall-Winter collection's campaign, which features Sigrid Agren who appears in black and white studio images wearing label's informal and casual essentials. Here you will find luxe and sophisticated clean lines. Sigrid appears in ready to wear looks, like grey fur tuxedo coats and amazing eveningwear must haves.

Sportmax Autumn-Winter Luxe And Sophisticated Campaign 2018
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Resort Sharp And Structured Looks by Sportmax

Sportmax reveals its resort collection of women's pre-spring wear, which is sharp and consists of masculine/feminine looks. Model appeared in structured dramatic flare coat, trench-coats, fluid dresses and skirts, slouchy graphic knitwear leather brown long skirts, black day dresses, leather separates, pinstripe businessman pant vest suits, white pantsuits. It reminds me of 1990's style businessmen looks. All in all, it's relaxed and everyday collection with formal touch.

Resort Sharp And Structured Looks by Sportmax 2018

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