Founded in 2006, the brand Bo.Bô is one of the most prestigious and luxurious brands in Brazil. Label is focused on youthful and stylish products for fashionistas with high quality materials, like leather, silk, knitting, embroidery and lace. Bohemian style, freedom of spirit and modernity are the brands keywords. For the next Spring-Summer fashion season brand offers rock star glamour. The youngest daughter of Jerry Hall and Mick Jagger model Georgia May Jagger as the new face of Bo.Bô’s spring-summer 2012 dons mini dresses, sleek animal prints, fitted jackets, striped tops, laced jackets and cocktail dresses on the beaches of Rio de Janeiro.