Here are fresh images from Y-3 Autumn-Winter season's campaign. Male model Adam Butcher appears in the images looking like a real superhero. He is accompanied by fashion model Katya Riabikini. So, the new ad features playful looks which are shot in a surreal and optimistic way. So, new campaign is about a hero and the villain. As Yamamoto explained, he wanted to reflect 1960's era couturiers, when everyone wanted to wear superheroes clothes, kind of active and fighting life style.
Here we see male model appears in khaki active style parka, track pants and button down.
He is joined by Katya who appears in sport style black jacket and black tennis flared, paneled skirt.
Both wear black sport outfits with orange lines.
Photographer: Cedric Buchet
Styling: Jodie Barnes
Creative direction: Lloyd & Co
Director of Photography: Bill Stepanoski.
Grooming by Holli Smith and Adrien Pinault