Plùs Que Ma Vìe offers clean lines, unique style and minimalistic approach in its Spring-Summer collection of men's urban sportswear. This season features complex and harmonic creations. The result is a contrast of regular and irregular geometries and textures, a puzzle of shapes and classic hued color palette, including shades of white, gray, black, blue and yellow.
I love the way simplicity is mixed up with complicated prints and details. Brand's client is a man aged from 25 to 40 years old, who is wealthy and belonging to the upper medium social class. Designers analyzed post-punk streetwear looks to create informal and post modern street style outfits.