Head designer Mark Thomas and creative director Louise Trotter behind Joseph offer us 1990's Indie and sportswear inspired outfits. Mark and Louise looked at photographs by Corinne Day and David Sims for additional inspiration. We simply layered looks with a relaxed and unfussy attitude.
The familiar pieces were improved and perfected. We see classic white shirts fitted with vents (looks sporty), tracksuits were updated with leather treatment, jeans and denim jackets were rendered in light grey nylon. In other words, classic apparel was refined by luxury upgrading. These looks are made for guys who want to stand out but who feel most at ease. All in all, it's a collection fully consisting of garments what we all know and love, but with a better attention to details.
Creative Director: Louise Trotter
Styling: Max Pearmain
Photography Raf Stahelin