Elegance and Comfort. Contemporary Icelandic menswear label JÖR by Guðmundur Jörundsson is founded by menswear designer Guðmundur Jörundsson in 2012. Today, I have a honor to represent his latest spring-summer menswear collection’s runway show. Collection is entitled Jewlia and consists of tight suits and vests. Every look evokes men’s glamour and true gent’s style. Love these prinstripes, reminds me Capone style.